​The #HerFrameMatters Research Study conducted by the Reelworld Foundation provided the starting point for rethinking the historical practices of the Canadian screen industries. The aim is to improve the working conditions of Black, Indigenous, and Women of Colour in the industries, and to create more authentic and nuanced women characters on screen. The protocols in the #HerFrameMatters Protocol Guideline are culturally appropriate and ethical guidelines in compliance with Narrative Positioning policies as required by the major funding bodies. It’s time to rethink how we tell stories and represent Canadians both to themselves and to the world.